E-commerce tracking overhaul
Rebuilt the GA4 event model for a mid-size retail site — consolidated duplicate events, fixed attribution gaps, documented the whole thing for the dev team.
GTM implementation & analytics, taught plainly
I sit between marketing
and dev teams.
Now I'll show you how.
Practical courses on GA4 tracking, tag management, and affiliate integrations — written for people who have to make marketing and engineering agree on the same spec.
Course catalog
What's taught
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GTM Tracking Specs, From Brief to Handoff $39
How to write a tracking spec that IT can actually implement without back-and-forth — events, parameters, and QA checklists included.
Enroll → -
GA4 for Non-Developers $29
Set up, debug, and read GA4 without waiting on a developer for every question.
Enroll → -
Affiliate Attribution That Doesn't Break $49
Wiring AccessTrade, Partnerize, and AppsFlyer so attribution survives redirects, apps, and edge cases.
Enroll →
Each course is self-paced. Payment and delivery handled securely at checkout.
Selected work
Specs and systems I've shipped
Affiliate stack integration
Connected AccessTrade and AppsFlyer link tracking end to end, closing a gap where cross-device conversions were going unattributed.
Tracking spec template library
Built a reusable spec format that cut spec-review cycles with engineering from weeks to days.
About
Hi, I'm Mage.
I work in Martech and analytics, translating what marketing needs into specs engineering can build — GA4 tracking, GTM implementation, and affiliate marketing integrations. Most of what I teach is stuff I had to learn the hard way, fixing tracking that broke in production or specs that meant two different things to two different teams.
These courses are the explanations I wish existed when I started.
Get in touch